"Bringing hope to the poor and oppressed women of Calcutta, India through just and equitable trade."
IN Exchange offers a variety of unique jute bags and recycled sari products from Asha Imports. The Bengali word "Asha" means hope, signifying the pillar of the organization. The enterprise distributes products made by women who have been given a chance to rise above their circumstances and take back their humanity.
It is estimated that 30% of people living in Calcutta, India dwell in slums. Poverty and cultural demands have caused many women in this area to turn to the sex trade. Asha partners with individuals in Calcutta to help these women realize that there is a better future for them, that they do not have to live their lives selling their bodies. Asha offers the opportunity for fair-wage, safe, and dignified employment through the production of jute "Freeset" bags, and sari scarves and blankets.